Today we’re talking to Paul Ostlund from LaCrosse Flooring.
LaCrosse Flooring manufacturers red oak, white oak, walnut, and hickory hardwood flooring and produces about 55,000 sq ft of flooring per day. Originally, they were considered a “boutique” manufacturer, up until 3 years ago when they installed robotic packaging machines and a 2 million dollar scanning system. Since then, they’ve become a major flooring plant that services the Midwest area, and they’ve taken foreign producers by surprise.
Show Highlights:
- LaCrosse Flooring is heralded as one of the top flooring plants in the United States.
- They were considered a “boutique” manufacturer, up until 3 years ago when they installed robotic packaging machines and a 2 million dollar scanning system.
- LaCrosse produces 55,000 sq ft of flooring per day.
- They create from multiple species and are a “one-stop shop” for high quality flooring.
Who They Target:
- Typically, they sell to distributors across the country and tend to sell heavily into the 2-step distribution model.
- LaCrosse markets themselves as a high-quality mill that produces high-end products for contractors.
Biggest Struggles
- Finding employees who are dedicated and are committed to staying on for the long-term in an industry that isn’t extremely high-paying
- Realizing that the top 10 things that were working six months ago may not be the same 10 things that are still working
Words To Grow Your Biz By…
- “You’re not a leader until you can produce other leaders” – Paul Ostlund
Contact Lacrosse Flooring:
- Instagram: @lacrosseflooring
- Website: www.lacrosseflooring.com
- Floor Source – A hardwood flooring app.
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