Often, we talk about the wood, but how often do we talk about the equipment that makes the #woodpreneur life possible? Connor Crook from Diamondback ToolBelts is here to talk about just that!
Majority owner and president since 2016, Connor runs the marketing, sales, dealer, and product development for the company. However, the company itself was started in 1994 by Jim Skelton and it just so happens that Connor was able to track down his family just a few months ago to get the company’s origin story.
It turns out that Jim was a true adventurer and spent his days windsurfing, mountain climbing, cross country skiing, and working as a master carpenter. It was after an injury set him back physically that he set about designing a tool belt that would help him with his back pain. After developing his prototypes based off of equipment he had used while windsurfing, he created the belt using cutting edge materials and then put an ad in the paper. Shortly thereafter, Jim, his wife, and children started off making each belt by hand and selling them out of their garage.
After Jim passed away in 2004, the company switched hands several times until 2016 when Connor purchased the business. Knowing the product was an incredible item, Connor started working with factories in Wisconsin and North Carolina to expand the company exponentially. While still hand-made in the USA, Diamondback Toolbelts are now manufactured in bulk and no longer require a 9 month wait for completion!
The growth of Diamondback Toolbelts:
- Continuing to make a high quality and consistent product is the company’s current goal
- Diamondback Toolbelts now has over 30 dealers internationally.
- Not only do they still make toolbelts, they also make accessories and related items
- Helping woodworkers and laborers step up to the next step in their passion is what Diamondback Toolbelts does best
Marketing Strategy:
- Instagram has been a huge source of growth for the company.
- Quite a few of their product development ideas come from working-class guys sending ideas through their DMs!
- Most of Diamondback’s customers come through the IG community- workers that are looking to take their craft to the next level
Contact Diamond Toolbelts
- https://toolbelts.com/
- Instagram @diamondback.toolbelts
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