Landon Knopf: LK Custom Woodworking
“I started in high school doing construction. That was kind of everything. But I got a lot of really good basics down doing that. My parents built a cabin down in Southern Missouri. Kind of like where it all started, they built a cabin. I was in college at the time. Me and my dad decided that we were going to finish the entire interior of the cabin ourselves. And with that, I was able to accumulate all these tools, because it was kind of my idea.”
-Landon Knopf
Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Landon Knopf, the owner of LK Custom Woodworking. Landon’s humble beginnings began when he worked in construction throughout high school when he first acquired all the fundamentals. When he turned college, his father decided they would complete the interior of the cabin they had built in Southern Missouri all by themselves. And so, Landon was able to gather all the equipment required for woodworking.
In this episode, Landon discusses his intentions to construct a home for himself, how good it is to have your brand in people’s homes, and his love of making custom furniture like coffee tables and dressers.
Early exposure to carpentry and woodworking led Landon to decide that he wanted to work for himself and establish a woodworking company rather than for a company. He longs for the ability to choose his path and to carry out his work wherever and whenever he pleases.
Now is the time to hear the entire story!
“I decided that I don’t want to work for a business. I want to work for myself. I’ve always been good at working for myself and having that freedom kind of making my own decisions and working where I want just kind of gave me the idea. It’s like, I just want to start my own business.”
-Landon Knopf
Building A Social Media Following for Your Business
Making your social media profiles and establishing an online presence is one of the first things you should do when starting a new business. Sometimes all it takes for audience growth to pick up speed is for one post to become viral. Landon is determined to make a name for himself by accomplishing something that very few people are capable of. Plus, his framing and carpentry skills will surely benefit him as a solo Woodpreneur content creator. Building a genuine and active following base is one of the most crucial initial steps if we are serious about using social media to market our brand. However, audience quality—not size—is what matters. So long as we keep looking for ways to add value, people will follow.
“So, regardless of what I do, I’m going to build it.
I’m going to get my name out there in doing so. The coolest part of the build will be that I am one guy that owns the land, that is going to own the house after it’s built. And I’m going to do it basically all myself because that’s not something you see people documenting their entire builds, but little if ever, are they doing it all themselves and I know very few people that can even do this, that have the background in framing and then also finish carpentry.”
-Landon Knopf
Want to get in touch with Landon Knopf?
Contact him through:
Instagram: https://www.instagram.com/lkcustom_woodworking/
LinkedIn: https://www.linkedin.com/in/landon-knopf-043065110/