Tyler Booth: Temecula Yard Games

April 6, 2023

Tyler Booth: Temecula Yard Games

“I started making custom cornhole works, which was just a kind of a shot in the dark and it really took off, probably did about 20 sets the first year and then, about 50 the second year and about a hundred last year or kind of in between years, not necessarily 12 months.

So, I tried to kind of create this experiment in business. And so, I’ve added since then the Etsy pages, the kind of, content creation side. And make a little money off each one of these streams, which is really helpful in terms of supporting the new tools and the other projects that I want to do.”

– Tyler Booth

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Tyler Booth of Temecula Yard Games.

Tyler began creating unique cornhole pieces and it quickly gained popularity. He likely produced around 20 sets his first year, followed by 50 sets his second year, and roughly 100 sets his third year. Tyler then added the Etsy pages and content creation and generated a small profit from each of these sources, which is very beneficial for funding the new tools and furthering the projects he wants to work on.

In this episode, Tyler discusses how creating an online community has benefited him, the time he started designing furniture, and his bestselling product at the moment aside from cornhole pieces.

Tyler has been ringing in the new year gradually. He reveals that he has modified his design as he begins the new season of corn boards. He now has a 12-by-24-inch mini-board, which Tyler characterizes as a fun kid-friendly travel companion.

Listen now and get the whole story!

“The custom stylings,

“Tell me what you want. Let’s figure it out.”

And I just love that stuff. And so, from that perspective, it’s an art project too, which is really cool. I think that I’m really into that too. And so, creativity is at the forefront of literally everything I do.

And I just take shots and a lot of stuff has failed and a lot of stuff has done well.”

– Tyler Booth

Rebranding Your Business

To remain competitive, businesses must frequently modify their brands and branding. Several factors contribute to this, like your company name may be too restrictive as you expand your reach and enter new markets, or you may have concluded that your brand isn’t effectively differentiating you from the competition.

According to Tyler, unless you are from California, have been, have tasted wine there, or anything, then it’s likely that you don’t know where Temecula is. He thus tried alternative approaches, shortened his business name, and did the necessary things, but he soon realized that it takes a lot of work to transform all your materials and change your brand.

Any company attempting to modernize, set itself apart from competitors or even escape a bad reputation can benefit significantly from rebranding.

“Nobody really knows where Temecula is unless you’re from California or you’ve been here, have wine taste or whatever. And so, I’ve explored different angles, shortening it, doing the things, but I kind of realized that it’s a lot of work to completely change all of your stuff and rebrand to something that’s either different or, I’ve kind of shortened it to TYG.”

– Tyler Booth

Want to get in touch with Tyler Booth?

Instagram: https://www.instagram.com/temeculayardgames/