Rocky Levy: Icon Modern
“Icon Modern is the culmination of a concept I had in the early 2000s. So, I was a multi-line sales rep in the commercial industry, so I sold desks and chairs and laid everything for commercial clients. I called on designers, and, at the time, sustainability in the industry was minimal at best.
So, a sustainable message was a very difficult thing to achieve.”
– Rocky Levy
Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Rocky Levy, Owner & Sales/Marketing of Icon Modern.
Icon Modern is the culmination of Rocky’s concept in the early 2000s. He thus worked as a multi-line sales representative for the commercial sector, selling chairs and desks. He laid everything to commercial clients, and he called on designers, and at the time, there was, at most, a meager amount of sustainability in the industry. Creating a sustainable message requires a lot of effort. Therefore, Icon Modern is a combination of a side hustle, entrepreneurial power, and a desire for sustainability.
In this episode, Rocky shares how they won a project with Starbucks and Twitter, acquired a space and built a showroom with items related to their wood shop, and the primary type of furniture they produce.
Listen now and get the whole story!
“So, our customer is the designer. So, I go into a design firm, talk to them about all their ideas and how they’re going to make the space, and put their own mark on it and make it a unique space.
So, they’re my customer. But they don’t actually buy anything for me. It goes through distribution chains and everything else.”
– Rocky Levy
Promoting Sustainability in the Wood-Making Industry
They strongly emphasize locally handcrafting their goods, and all of their raw materials are obtained within a 100-mile radius of their Chicago, Illinois, shop. Icon Modern has established itself as one of the top bespoke fabricators in the Midwest thanks to its broad range of capabilities, environmentally friendly materials, and in-house services. A small but formidable group of individuals that appreciate innovation and sustainability in a down-to-earth, relaxed setting make up the Icon Modern team. They make sure that sustainability is incorporated into all they do.
They are dedicated to presenting stories about their connection to the environment and the communities around us through their ever-evolving handmade items, handcrafted to last a lifetime. Icon Modern’s primary target is commercial and not residential. They work with sustainable resources like urban lumber, and the scale at which they can exercise their talent is higher. Most of their clients are seeking to incorporate deliberate storytelling into their brands.
“Your (Rocky Levy) primary target is commercial. And not residential. Because the scale in which you can flex your talent is on a larger level, but, at the same time, you feel a need because you work with sustainable materials like urban lumber. And more of these companies are looking for intentional storytelling to be part of their brand.”
– Steve Larosiliere
Want to get in touch with Rocky Levy?
Contact him through:
Instagram: https://www.instagram.com/iconmodern/
Website: https://iconmodern.com/
Facebook: https://www.facebook.com/iconmodern/
Pinterest: https://www.pinterest.ph/iconmodern/