Joining us today is Michael Hansen of Hansen Tree Service. Located in Southern Rochester, Minnesota, Hansen Tree Service specializes in the care of those tough and hard to reach trees. When it comes to the business, Michael’s favorite aspect of the job is the thrill of the climb.
However, Michael stresses how vital it is to not grow complacent or cocky in this line of work. After a brush with what could have been a tragic fall, Michael no longer takes shortcuts when it comes to his rigging. The accident left him with a severed thumb, tendons, and knuckle. There are no grey areas when it comes to safety in the tree business.
Aside from safety, Michael knows that the only way to grow as a company is to invest time into marketing. Using several different social media platforms, he posts material specific to what the users of that specific platform prefer. Whether it’s written content on Linkedin, captivating pictures on Instagram, or videos on Facebook, Michael creates content that produces several different streams of revenue and doesn’t cost him more than time.
Show Highlights:
- Michael takes on government contracts help grow the business
- Connecting with people is the #1 way to grow
- Facebook, Linkedin, and Instagram are the main avenues he takes to find new clients. However, he uses a different content approach on each platform.
- If you want to grow big, make your audience big. Create the right content!
- Facebook – Hansen Tree Service
- http://hansentreeservicellc.com/
- https://www.instagram.com/hansentreeservicellc/
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