Hey Woodpreneurs, hope you’re having a great day!
I recently lead a workshop on how to increase your sales using Instagram, and there was something that came up that I want to talk about. It got me thinking a lot about the method and the process in which I work with clients and the three main parts of sales and marketing, branding, community, and then offers or sales.
Building a community around your brand is huge right, it’s what gives you the ability to connect with your customers and to learn from them about what your product means to them, what changes might improve it, and ultimately what other challenges are facing them that you might be equipped to solve.
One of the most significant things that I got out of this workshop I was leading on sales, was the emphasis on community. I just can’t stress this idea of building a community around your brand. There are a few key ways you can do this but the biggest aspects to keep in mind are:
- Positioning your customer as the hero
- Telling your customers stories
- Showing potential clients and customers how you solve problems for them
- Showing why you’re important
- Showcasing your story and how your story relates to them
I’ve seen it so many times with clients and other brands that I don’t even work with. They use this same thing over and over again, branding, community, and the ability to put out offers. At the core of it it’s this idea of not being afraid to sell because if you don’t have an offer on the table, if you’re not putting anything out there, then you can’t get feedback, you can’t know if you could be helping someone or solving a problem for someone.
When it comes to your customers just look at the people who are buying from you, and once you truly understand them and what their needs and wants are you don’t really need to think about anything because they will tell you what they want or need.
The whole idea that you need to come up with a good business product plan is false, you just need to put stuff out there, get feedback from people and be confident in your brand and your story. Listen to the community you’ve built or are in the process of building and remember, they are the hero.