Expanding the Reach of your Wood Company Ft. Makers Reusable Mold
“I think we definitely need to grow on Instagram. And like I said, we really like to do it organically. I probably need to make more instructional videos, which I tried to do, but I don’t have time to do it.
We’re on Instagram, Facebook, and TikTok now. We didn’t pay much attention to our TikTok in the beginning, but now Corné is paying a lot more attention to it. Instagram has always been more the focus because you can cross-post right over onto Facebook. But we need to look into more sales and advertising platforms.”
- Corné and Aaron
Especially when Instagram and Facebook had the outage last year, makers, creators, and marketers realized that the need for online diversification is enormous. Corné and Aaron are right to prioritize looking at other avenues, and Steve has the exact advice they need to scale up that side of their business.
“I have some feedback. We have this thing called the Woodpreneur method, it’s mindset, branding, community, and sales. So for you, I think building more of a community around your brand is really important.
You have that girl Roni, and you have other people posting. Continue that, and if you want to make instructional videos but you don’t have time to do it, outsource it to one of your customers to do it.”
- Steve Larosiliere
Leveraging Facebook Pixel
On top of organic marketing, Steve advises Corné and Aaron to leverage paid advertising through the Facebook Pixel to target their advertisements to the right audience. He adds that because their product is a very visual item, it would be worth creating some YouTube commercials. Since Corné and Aaron are very positive in cash flow, they can reinvest some of that money into advertising to effectively grow their business.
“So you have 12,000 followers, but not everybody that follows you as a customer, right? So, having the Facebook Pixel on your website allows you to advertise more effectively. You know when you visit a website, and then you go to Facebook or Instagram, you get an advertisement based on the website you viewed. Have you ever noticed that? The Facebook Pixel allows you to tap into that.
I would potentially look at YouTube commercials if you want to take it up a notch. You can do this when you’re super cash flow positive and ready to invest $500 or $1,000 a month in advertising. What’s that, a couple of molds to break even on that. Then you’ll get brand awareness from there.”
- Steve Larosiliere
Branded Social Content
Another big part of building a brand and a community is creating and using a branded hashtag. In the case of Corné and Aaron, they have the hashtag #makersreusablemold already in action, but it’s not enough to simply have a hashtag. It has to be appropriately leveraged.
“So go through and engage with more of those people that use it. Maybe it can become part of your practice to engage with them, send them a message and do that sort of thing.
The second thing to build more engagement and community is to have your own Facebook group. Have a Facebook group strictly for your customers, where you can hop in weekly and talk about what you’re doing. And if they give you their email addresses, you can bolster up your email list some more.
Then the last thing is to send out regular monthly emails. You can highlight your customers and highlight the community. It’s all about community right now. Then once you start doing that a little bit more, when you have time to invest a little bit more, I would look into adding the Facebook pixel, and I would look into YouTube ads.”
- Steve Larosiliere
Facebook ads are expensive, and getting more expensive, so only put money into this option if it’s viable for your business and earnings. YouTube is generally the better option, and as Steve advises Corné and Aaron, an excellent opportunity is to encourage customers to take videos using the products and then post the videos on your branded YouTube channel.
Website: https://www.makersmold.com
Instagram: @makersreusablemold