Getting the Word Out Ft. Clean Cut Woodworking

January 24, 2022

Getting the Word Out Ft. Clean Cut Woodworking

“It’s kind of funny because I was thinking about this last night after you actually reached out. I tried to narrow this down, and it’s crazy because it’s all over the place. Boiling it down to your actual question itself, I’d have to say where I’m at right now, without going forward with an actual e-commerce website, is an email list.

I’ve got over 600 customers’ worth of emails right now, and I’ve just finished up final prototyping on the dust collection for this router slide. That was the number one thing that I needed to get done because it just made a mess, and people couldn’t do it with their doors closed or in their basements.

I’m expecting by February 1, I’ll have the dust collection in full production, like that inventory in my hand and ready to be sold because right now, it’s being manufactured. So how do I get the word out to these people besides just social media?”

Brent Jarvis

Building Customer Management

For many businesses, handling customer management and getting the word out about new products and services is one of the most challenging elements. However, Steve has a wealth of experience and practical knowledge to overcome these hurdles, and he breaks down Brent’s issue into a few manageable steps.

“I will give you two strategies. The first one is to get every one of them into an email list, load them into a CRM or a mailing list software, and send them an email blast, but I would schedule them to go out monthly. The best thing about Clean Cut Woodworking and your tools is that it’s you. You have an unfair and competitive advantage that people can literally reach out to the person making their stuff.

The other thing I would do is create a Facebook group just for your customers and allow them to communicate and bond with each other. You can pop in once a week, and you can tell them what you’re doing and what you have. Then you have the opportunity to create a custom audience out of your own people.”

Steve Larosiliere

Figuring out Next Steps

Brent has many plans for the future of his business, and as he runs a single-person operation, he needs to be careful where he focuses his attention. As such, Brent believes he will be tackling retail before he looks into things like e-commerce, and Steve notes that retail work (including but not limited to custom jobs) benefits significantly from implementing a CRM.

“We can talk about the Acres CRM, and I can do a demo to show you how it’s going to make your whole life easier, even in terms of production and keeping track of your production as well. It’s essentially a project management system for woodworkers. Then you can email blast people. Even if you don’t want to use Acres CRM, you can use something like MailChimp. Just plug in your customer’s information, make a template, and blast them. The cool thing with us is that if you only have their cell phone numbers, you can send text blasts too.”

Steve Larosiliere

Brent explains to Steve that he is a big fan of the possibilities that a CRM could provide to him and his business, but he is concerned about the legalities of using customers’ information in that way. Steve explains that it is simply a matter of requesting and obtaining consent.

By sending out an initial wave of messages to the email addresses, DMs, and phone numbers on file, Brent can state that they can opt-out or unsubscribe if they are not interested in seeing more of these messages. As long as he is not providing their information to a third party, he is doing nothing more than reaching out to them using a different platform via the accepted communication channels.

Website: https://cleancutwoodworking.com