How to Attract Your Ideal Customer and Increase Efficiency to Scale Your Wood Business FT. Radford Woodworks
“My problem is that there are too many options. I probably need to get with the CRM you offer, as far as being more organized and keeping customers inside that sales cycle and figuring out where they are. Then a website, I have my website, but again there are too many options. So how should I narrow down my options for people because I’m trying to catch everyone.”
- Derrick Radford
A common challenge facing many Woodpreneurs and business owners, in general, is how to appeal to as large a market as possible and yet narrow down the focus of your business.
“I look at things like a little Venn diagram. So ask yourself, what do you sell the most of, and what do you like to do? In the middle is what gives you the most profit, then just zero in on that. I think you’re at a point now where you can probably put out some tables based on other designs you’ve done in the past and say, ‘This is my signature style.’ Because that’s how you’re going to start to get a little bit more efficient.”
- Steve Larosiliere
Becoming Known for What You Do
“Especially doing Indiana, Midwest style, red oak or white oak. If you could narrow those down and then you can bang those out. Then you can have three different sizes. For tables, ones that seat six or eight, you have three different styles of legs, with maybe two metal legs options.
That’s probably what you should do if you feel like there are too many options. But if you start going down that route, the positive side is that you become known for something. The downside is that it could potentially get monotonous and tiring. But boring is what creates profitability.”
- Steve Larosiliere
It’s possible to narrow down your offerings while still providing many options to your clients. In the case of Derrick, even if he only offers two different types of wood, he can provide a few different varieties of legs and wood finishes. That option allows customers to feel as though there is an incredible amount of customization, but the woodworker only has to rotate between a handful of options.
Taking Your Region into Consideration
“You can also be known for your region and the native species there, and then you could probably even go deep with those species too regarding the history and where the tree came from to help further educate people. Even in myself and in my marketing and business services, the simpler the offer, the more I sold; that’s it.”
- Steve Larosiliere
Simplifying a business is usually the best way to improve it, no matter what industry you’re operating in. In Derrick’s case, it makes sense to simplify his business in this way, especially because he finds joy in getting his hands dirty, completing projects, and making as many people happy as possible.
Ultimately, if you find yourself struggling with options in your business, take the time to break down your offerings and find a way to simplify them. Without fail, that approach will help improve your efficiency, profitability, and productivity and will be the best step to taking your business to the next level.
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