How to Build a Business that Builds Your Community Ft. Greene Street Joinery

October 31, 2022

How to Build a Business that Builds Your Community Ft. Greene Street Joinery

What Does Growth Look Like For You?

For Jeff Krug of Greene Street Joinery, growth looks like every part of his business and staff working cohesively.

“When we can employ people with good jobs and do things sustainably and ecologically. That’s where we want to be. We want to grow these things to where we can have employees, good jobs and putting good products, and a name that people know and trust.”

Jeff Krug

How Do You Focus On Local Initiatives?

“We give back to the community, we donated to a charity for childhood hunger, we also planted trees in the name of our clients through a foundation. We try to shop locally, and we source our lumber from nearby and we support other small businesses in the area.”

Robert Barone

Giving back to the community is good for humankind and also helps your business to be known by potential customers nearby.

Marketing Tips For Your Target Market

“For google ads, try running an individual campaign for the specific product line. Instead of directing your audience to your homepage, send them to your featured product like the cabinet, so that you can have a more targeted ad, instead of them digging around to see what they are looking for.

Then on that page, you put pictures of the product, testimonials and you can legit say “Our kitchens start at __” “Our free-standing entryway lockers start at __” and “Our dining tables start at __” Then you can put a form that they can fill out in order to reach you so you can qualify them automatically.”

Steve Larosiliere

Building a Network

Building a network will always be one of the best things you can do for your business, both locally and globally. By doing so, more and more people will be familiar with who you are and what your business is all about.

“Create a relationship with designers. You can start by following the people that follow the designers on Instagram. This is a little hack; You can like all their stuff, and they will come back and check your page and then you can run ads to them using Instagram and Facebook business manager to anybody that has visited your profile.

You can also do automatic replies to their Dm’s and ask what do they interested in then you can automatically direct them to the landing page that we talked about earlier.”