How to Build a Business That Sustains Your Lifestyle From Your Passion Ft. Happy Life Wood

August 30, 2022

How to Build a Business That Sustains Your Lifestyle From Your Passion Ft. Happy Life Wood

“The one real goal that we have is to ultimately have the business be able to support both of us. My son is extremely talented. That’s all him in terms of building relationships, working with people, and gaining their trust to work with us. We’ve got myself as the artist, but we’re also building a brand and we want to take that brand and somehow umbrella it over multiple different things.”

Steve Thomson

No matter what niche your wood business occupies, the goal for most Woodpreneurs is to fully sustain their lifestyle from their passion. Steve Thomson and his son are no different in that regard, but with their high-detail and custom designed projects, it can be challenging to create a sustainable regular customer base. Fortunately, Steve Larosiliere has a lot of experience in bridging this particular gap.

“I don’t know what the price point is for the really high-end custom stuff. But I think you should probably have a look at your pricing strategy and come up with some low tier products under $100. It should be something unique, one-of-a-kind that you do a drop of every month, or every six weeks.

Especially if you can align your products to be aligned with the major sneaker drops. If you could somehow get plugged into that, it would be really incredible. The second thing is to align yourself with particular dates.”