How to Create Video Content With a Purpose Ft. Valley View Industries

September 13, 2022

How to Create Video Content With a Purpose Ft. Valley View Industries

“I’ve wanted to teach my staff more effectively, so I’ve been thinking about creating video content. I’ll probably put it on YouTube, but I want to do a good job with this. I don’t want just my 16 staff to see it. I want to reach a larger audience with that, so people see that, and they go, ‘Oh, wow, we really liked what they do. Maybe we want to buy their products.’ So what would you suggest for reaching a bigger audience with that type of thing?”

Nick Price

Creating video content, whatever its purpose, is a worthwhile venture in the current marketing landscape, especially if that content can be repurposed for various reasons and/or audiences. In the case of Nick’s plans for video, he has a reasonably clear idea of what he wants. He just needs to refine it.

“I’ve done something similar in another business that I was in, but I didn’t do it with the intent of reaching a larger audience. I did it specifically to solve your first problem. So one of the things that you could do or think about is what the Valley View industries pipeline looks like. Everybody from the executive to the bottom learns customer service. In this system I read about, if you were hired for customer service and hit certain milestones along this pipeline, you became a manager within 18 to 24 months. So they charted out a whole career pipeline for people that worked in this business. I very much like this idea.

If you wanted to grow, what if you created a video series on every aspect of the production job, from the sawmill to the pergola, fencing, and bookkeeper? What if they all did different talks about their business and the essential parts of what success looks like? What skills that you need, and how to develop those skills? And you created a learning management system for Valley View industries, so the lowest person who comes in can learn what your number two person does in action and how actually to get there.”