How to Educate and Engage your Customers Ft. Mike McGarry

In today’s business landscape, focusing on a geographic area can be a smart move for companies to dominate their local market. Developing a strong brand name and instilling pride in the community can help businesses gain a competitive advantage. However, when it comes to marketing and advertising, businesses often face the decision of whether to keep it in-house or outsource to an agency.

When to Outsource: Key Considerations for Hiring an Outside Agency

So, when does it make sense to bring in an outside agency? According to marketing expert Mike McGarry, businesses should consider hiring an agency when they are making around 30 to 50k a month. At this point, building internal capacity is crucial. Mike suggests that everyone in the company should have at least a basic understanding of marketing, similar to how they should understand how to run a sawmill.

Before considering hiring an agency, businesses should focus on building capacity internally, particularly in areas such as content creation and search engine optimization. Content creation is vital in today’s market, where short attention spans require businesses to create quantity over quality content. Knowing your numbers is also crucial, particularly understanding the value of each client and how much you are willing to spend to acquire them.

Core Marketing Strategies for Small Local Businesses: Search Engine Optimization, Personal Branding, and Leverage Ads

Mike recommends investing in search engine optimization, having a blog, and becoming number one in all search terms and categories. Building a personal brand around the leader of the company and leveraging ads strategically can also be effective in driving traffic to the website.

Outsourcing social media and search engine optimization is possible, but when it comes to real campaign strategy, hiring an outside agency becomes necessary once a business makes around 30 to 50k a month. Agencies can help take a business to the next level, potentially reaching 100 to 150k a month.

In conclusion, businesses should prioritize building internal capacity before considering hiring an outside agency. By focusing on areas such as content creation, search engine optimization, and personal branding, businesses can attract new customers and develop a strong presence in their local market. As the business grows, outsourcing to an agency can help take it to the next level.