How To Elevate Your Social Media Strategy FT. Woodward Throwbacks

May 10, 2022

How To Elevate Your Social Media Strategy FT. Woodward Throwbacks

“I think I need to be consistent. I think consistency is the biggest thing I would need help with, even Instagram stuff. What are some of the tools I should use to stay on track?”

Bo Shepherd

Bo and Kyle have a spectacular business in Woodward Throwbacks. They have their brand and quality content, but that doesn’t mean that they can’t refine their business. The next step is to look at solutions that will allow them to create the unique content they have become known for without eating too heavily into their actual product creation time.

“You’ve got a great brand, a great personality, and you do fantastic work. But I think you could be at the point where you have to hire a third person. It’s something when you’re holding the camera, but there’s another where you’re not taken away. You have somebody who comes in, maybe two times a week to do some filming, and then you do stories personally while they post all of the other stuff.

Then you should go to your alma mater. Say, ‘I’m looking for an intern. I will pay them a stipend or give them a lump sum with credit.’ Then you can request five reels and five posts from them while you handle the stories. They shoot photos, shoot video, but you batch it so that it’s not all on you.”

Steve Larosiliere

Delegating for Laser Focus

It’s vital to remember that content creation can be a full-time activity to achieve its highest potential. Since woodworking is also a full-time activity, there aren’t enough hours in the day to devote 100% focus to either thing. Additionally, splitting your attention between two completely different tasks takes you out of the headspace required to excel at either one by forcing you to go back and forth.

Bo and Kyle have already encountered this challenge with their business. The simplest and most effective way around it is to hire another person who can take the most demanding and most time-consuming parts of the content creation process as their sole focus. This separation of tasks ensures that everyone’s focus is where it needs to be at all times.

“Post this story today, ‘We’re looking for a content creator to work one or two days a week. Please share this. If you refer anybody, we’ll give you a piece of furniture, or you’ll get a $100 gift card for our next warehouse sale.’ Boom, that’s it. That’s probably the easiest thing that you could do.

Imagine how much you built already with your brand by yourself, and now imagine if you had help. You need to be in front of the camera narrating and walking around because it’s almost like a different type of flex. The selfie style is good, but then the other style is somebody recording you doing it. It’s a different perspective that I think your audience would genuinely appreciate.”

Steve Larosiliere

Making the Most of Merch

Merchandising is a compelling way to gain a greater brand awareness while making some money at the same time. However, for merch to be successful, there needs to be some hook to go along with it. In the case of Bo and Kyle’s business, they can run with their unique Detroit branding to achieve that goal.

“A bonus idea is to drop merch in limited batches to go along with your collections. It’s like a capsule collection. So you have your actual furniture, and then you have a hoodie or a t-shirt or something that goes along with it.

Maybe it’s a particular color palette, but you could make sure that your stuff comes from a Detroit factory or you work with a particular designer or an artist to do the graphic. Woodward Throwbacks has a killer brand, and I think you can kill it with merch and have it almost be a lifestyle brand.”