How To Practice Hands-On Management As A Leadership Approach FT Matt Williams

Steve suggested several strategies for promoting the brand and attracting customers and potential employees, including:

Embodying the brand

This involves living and breathing the brand by wearing clothing and accessories that display the brand name and passing out stickers to promote it. Steve suggested showing up at events in a construction outfit that prominently features the brand name to make a lasting impression on potential clients.

Refreshing the logo and website

Steve recommended updating the brand’s visual identity to make it more modern and appealing, and outsourcing search engine optimization (SEO) to increase visibility online.

Promoting the brand through high schools

He suggested contacting local high schools to speak at career days and senior goal assemblies about successful careers in the trades and then offering job opportunities to promising students who are not going to college.

Hosting mixers and events

 Finally, He recommended hosting regular events for clients, partners, and potential employees to promote the brand and build relationships with key stakeholders.

Overall, the advice is focused on building a strong and recognizable brand and then actively promoting it through a variety of channels to attract customers and employees and build a network of supporters.