How to Reach Larger Markets for Even Bigger Dreams Ft. Deadwood Revival Design

September 21, 2021

How to Reach Larger Markets for Bigger Dreams

Deadwood Revival Design has been growing enormously since its inception in 2015, but Danny Torres knows that the sky is the limit in terms of growth. In terms of advice, he is mostly interested in learning how to penetrate larger markets. He would like to see DRD double or triple its income to make a larger impact by allowing the owners to be able to focus on their mission. He believes that they can accomplish this goal by getting into markets such as San Francisco, Los Angeles, Santa Barbara, and then nationally after securing those footholds.

Steve notes that the local markets in California can be accessed with standard kinds of paid advertising, which Danny already knows, but he explains that for bigger places, bigger jobs, and bigger entities it means approaching by land, sea, and air metaphorically speaking. Steve adds that it comes down to developing relationships with architectural buyers and corporate buyers.

“Here’s an idea. Scrape a large database of architects, designers, and contractors in your target market, mail them a brochure, or email them a one-sheet and send them to a targeted URL, and the URL is deadwoodrevival.com/foryou so you can track it. Then they get there and they see a video of you standing in front of a project saying, “I want to show you how I made this and how I can do this for your clients.”

You show them from the tree being cut down, to the milling, to the finishing, all the way to the presentation. Then say, “Let’s set up a 30-minute call, and I can walk you through the process. Also, if you have anything coming up in which you need urban forestry, by the way, I have one of the largest grants in the state of California.”

Steve Larosiliere

Tracking the Important Numbers

By incorporating a webpage with a form, it can take Danny’s prospective clients to a page where they can schedule a call with him. Steve adds that Danny can add an incentive along the lines of, “If you book with me right now I will plant a tree in your name.” Danny notes that as part of the environmental initiatives that Deadwood Revival Design has in place, they have already planted over 3000 trees since they started their company, and they have captured over 306 metric tons of carbon.

Steve is thrilled that Danny and his partners keep track of those kinds of numbers, and adds that they should include that information as part of their selling proposition. If they incorporate a section on their website where it showcases not only their furniture but also how much carbon they have captured, it can help them in their expansion goals.

One aspect that Steve highlights, however, is the importance of converting those numbers to information that prospective clients can understand. Providing information not only of how many metric tons of carbon have been captured but also explaining what that is equivalent to in terms of vehicles taken off the road will help capture the imagination of readers.

“What I would do is go to Fiverr. Scrape together a big list and use a software like Lemlist, or a bunch of different Gmail accounts, and only send 150 a day max before your Gmail gets put in a spam filter, and you put them on a sequence. Keep driving them to the page until they fill out the form, and you can send them stories, follow them on social media, and just send them a DM, “Hey, did you get my email?”

Then I would build a list. Narrow that list down to 100 dream architects, designers, clients, and then figure out how to talk to them every single week. Boom. That’ll probably add a couple hundred extra $1000.00 to your revenue right there.”