Learning the Tricks of the Epoxy Trade Ft. Arthur Santel
“I started learning and developing my technique and that stuff by myself. And I really enjoy being able to chat with my guys, working on this project, working and collaborating with the clients.”
- Arthur Santel
Welcome to a brand new episode of the Epoxy Business Podcast. Today, your hosts, Steve Larosiliere and Jake Latvala, sit down with Arthur Santel, owner of Art de Seve. Arthur started his business about two years ago. Before that, he worked with a company handling concrete and epoxy flooring until he found an opportunity to work with wood.
“I decided to try different stuff with wood. I had no experience before, but I had a shop where I could do that. So basically, I just bought a piece of wood for the first time a year ago, and then I met Lab Surface and you guys, and then everything started.
So now I have three other associates, we’re based in Montreal, and we’re doing everything with epoxy, wood, and concrete, like furniture, tables, and that kind of stuff. It’s starting slowly, but it’s growing slowly and steadily.”
- Arthur Santel
The Epoxy Attraction
Epoxy is an incredibly variable material, from industrial construction to furniture and artwork. Everyone who works with epoxy is attracted to the material for one reason or another, whether it’s the strength, the appearance, or some other factor. In Arthur’s case, it was a bit of everything.
“As I said, we started really slowly because we have different jobs simultaneously. So our strategy was to create it first and then expand a little at a time, but we didn’t put much money or time into marketing. It’s just been word of mouth and Instagram stuff, but that’s it. We are currently developing the website, but it’s not ready yet.
This summer will be a big summer for us because we want to create a bigger identity. We might change our logo and develop some stuff around that, and I think because of the work I did before with the concrete and epoxy floor company, I met different designers. So now I’m working with them on a provisional contract basis along with some work for a store in Montreal. So it’s cool. It’s very cool.”
- Arthur Santel
Website: https://www.artdeseve.com
Instagram: @artdeseve_mtl