Lifting The Fog with Joe Thiele of Boundary Fog Furniture

In this episode, host Ethan Abramson sits down with Joe Thiele, owner of the Portland, Oregon based furniture company Boundary Fog Furniture

Some people plan on starting a furniture company. They dot all the I’s and cross all the T’s, and open their doors on the first day ready to go. And some people, like Joe, build their company organically. They develop their design voice and their business playbook as their company grows and evolves.

During his evolution, Joe has certainly found his style. And through ups and downs, he has also come to a greater understanding of how he wants to run his business – In a way that works best for him.

Follow along as we talk about educating your customers, balancing social media to help your bottom line, growing a business your own way, and much more.