Now That’s Social Media Marketing Ft. Alex from Backyard Resin

August 2, 2022

Now That’s Social Media Marketing Ft. Alex from Backyard Resin

“Just trying to optimize everything step by step and trying to get better. That’s where we’re at now.”

Alex from Backyard Resin

Welcome to a brand new episode of the Epoxy Business Podcast. Today, your hosts, Steve Larosiliere and Jake Latvala, sit down with Alex from Backyard Resin. Alex has made his mark with incredible videos of phenomenally eye-catching pieces. His epoxy tables have inspired his hundreds of thousands of followers, and all it takes is one look to see why.

“This whole thing started as pretty much everybody starts their hobby. I worked in sales and had a great career, and I decided I wanted to make things with my hands. I saw the epoxy tables, which I thought were really interesting. So I decided to make one, and I loved it. Then I made one for my brother, my mom, and my grandma, and eventually, people said, ‘Hey, you’re pretty good at this. You should probably start selling.’

One of my friends also told me, ‘You should also make an Instagram account. I’m sure people would love to see the process and everything.’ I wasn’t very into social media, but I decided to go for it, and eventually, I saw that people started to follow. It was really nice to be able to show the process and show people how I did my stuff, and eventually, it just took on a life of its own.

When COVID hit, I saw an opportunity to say, ‘You know what, it’s now or never; I really like this. Let’s go full on.’ So I quit my career and literally worked from my shed at the back of my house. I was like, ‘if this doesn’t pan out, I can always be a salesman elsewhere. But I need to try this out.’ It turns out that it went super well, and now I’ve got an 8000 square foot shop and employees, and it just scaled it up fast.”

Alex from Backyard Resin

Knowing Your Skills

Few businesses grow and scale as quickly as Backyard Resin has for Alex. During that time, he has made many changes to how he operates things, and he has found ways to expand and refine his processes along the way. One thing that Steve and Jake talk about frequently is the importance of learning to delegate tasks that aren’t good uses of your time. For Alex, those tasks may not be the same as most woodworkers.

“Through growing the business and scaling, I’ve learned very quickly that you must learn to delegate and trust the people you put into these positions. So I delegated a lot of the accounting and all the bookkeeping, which was the first thing I wanted to get out of my hair. I’m sure you understand that.

But I enjoy the filming and the editing so much that I think that’s probably the last part I would let go of or delegate. I don’t know if I would ever want to be the kind of guy to take a step back from the business, so it runs itself. I want to make it self-sufficient to a certain point where I can take a good amount of vacation time or be able to have some downtime with my family.

I got this shop the same time my wife was giving birth. My little girl is almost one year old, ten months old. So it’s been crazy trying to juggle family and professional life simultaneously. But thankfully, I have such a talented and passionate team, and it’s getting better and better. I couldn’t be happier for sure.”