Today, we’re talking with Martin Goebel of Goebel and Company Furniture.
First established in 2011 while the economy was just starting to turn around, it seemed like an unwise time to start a business. However, Martin and his partners were tired of working for other people, building awful products, and making little money. He decided that if he was going to make little money, he might as well make it while working for himself.
Goebel and Co. Furniture started with an 8 piece line consisting of items such as a dining table, coffee table, and king/queen size bed, etc.- the types of items a young couple could start their life with and have for generations. Offering quality products with a beautiful aesthetic, the reputation of the business started to grow, and in turn, so did sales.
As a maker of luxury goods, Martin felt the aftershocks of the downturn in the economy as early as 2005, but it wasn’t until 2013 that he started seeing a true return on the work he had put in throughout the years.
From the onset, Martin had not envisioned Goebel and Co. Furniture as being a luxury brand. When he and his partners started, they were in their late 20’s, middle class, and with families. They saw themselves selling to others such as themselves. However, the clientele that gravitates to them tends to be affluent and the wealthy. It’s no wonder why, as Goebel and Company Furniture produces nothing but long-lasting, beautiful, and high-quality pieces.
In addition, they also provide pieces for breweries, restaurants, hotels, etc., “Classic Small Business” as Martin calls it.
Show Highlights:
- Goebel and Company Furniture started in 2011.
- At 19, Martin studied under James Krenov at the Krenov School (Originally the College of the Redwoods).
- Martin’s current role is that of the president and creative director.
- Martin also handles all of the design work and occasionally hires freelance designers when they have the need for extra hands.
- Martin is equally comfortable with a mouse as he is with a chainsaw, creating digital designs and turning them into luxury items.
- Of course, it takes a team, and the company couldn’t run without them!
Contact Info
- @goebel_co_furniture
- @goebelfurniture
- https://www.goebelfurniture.com/