Our guest today is Joshua Crossman, owner of PTL Hardwood Floors. After a client of his former employer put the idea in his head that he should go out on his own, he decided to take the leap in 2004.
Now well established, the business has been a success! In his 15th year, Joshua loves what he does and is excited to continue in this line of work. His pride in what he does shines through in the words he speaks and the projects he completes.
With 8 kids ranging from 4 months to 17 years old, Joshua stays extremely busy. Within his company, it’s just him, an employee, and his office manager. With extremely high standards when it comes to hiring, Joshua takes on a large workload during his work days.
Growing Into The Role Of “Business Owner”:
- Looking at old invoices and the projects he underbid on, he’s grown as a businessman throughout the years and finds those old bids pretty hilarious.
- In the past few years, he’s focused on how to run a business and become more of a businessman – not just a laborer.
Keeping Up With The Market:
- Starting the business during the housing boom of 2004 made finding work easy, but as the years have gone on, the market has changed a bit, which makes finding work more of a tactical pursuit.
- Standing out on Instagram, Facebook, and holding down an effective email campaign is key to keeping consistent work.
How He Markets And Increases His Skills:
- Google Ads, his website, and Instagram
- Word of Mouth
- He joins flooring and contracting groups on Facebook
- Listens to podcasts
Contact PTL Hardwood and Joshua Crossman
- IG: @ptlhardwoodfloors
- Website: www.ptlhardwoodfloors.com
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