We met our guest today at the Urban Lumber Summit last year and were so inspired by his hustle that we had to have him on the show! Meet Tony Pomo, owner of Metro Millworks; a sawmill, finished product supplier, and lumberyard out in Albuquerque, New Mexico.
Originally an arborist, Tony was moved one day when his client pointed out to him that the diseased tree he was about to take down was planted when she was only a little girl. Tony was struck with the idea of how wonderful it would be to be able to give her back this tree in some way. Running after his newfound inspiration, Tony immediately took the next step by purchasing a sawmill and breathing life into Metro Millworks.
In addition to giving back to his customers a piece of their story, Metro Millworks is also a proud sponsor of Urban Salvaged Woods. Tony notes that as people are becoming more environmentally conscious, they’re quite receptive to the knowledge that Metro Millworks gives them in regards to the state of their tree’s health, its hazard potential, and the cause-effect of its removal from the ground. In cases where a tree must come down, Tony loves that Metro Millworks is able to “prolong the life of trees by giving them back to their original owners in an original way. Even without its leaves, they’re able to see their tree as a bench in their front yard or a table in their dining room.”
How Tony Grew Metro Millworks And Its Profits Exponentially In The First Year:
- Tony credits Metro Millwork’s location as one of the main reasons that the company has seen an incredibly fast growth rate. Located off a main road, potential customers drive by and see the sawmill, raw materials, finished inventory, and slabs that span over the acre+ property, and they’re intrigued enough to stop in and see what Metro Millworks is all about.
- It was when Tony bought a portable sawmill that he believes the business truly took off. After this purchase, Metro Millwork’s process became much more streamlined and efficient. Not only that, but Tony bought his mill from a man who had purchased it for the sole purpose of building a cabin. Since this man had spent plenty of time with the mill, he was able to train Tony and his entire team on the proper use and care of their new Timberking.
Metro Millworks – On A Mission To Continue Positively Impacting The Environment:
- “If we can take all of the wood that we’re capable of producing and turn it back into a usable product and save it from the landfill and firewood pile, that’s huge. At the heart of everything, this is what drives me.”
- “It’s about preserving the life of trees, sharing their stories, and giving them back to the person who grew up with it.”
- One of Tony’s favorite moments during his workday is what he and his team call “The Reveal”; that moment when they open up the wood and are able to see its stories.
Working with Acres Of Timber
- Tony and Acres of Timber also worked together to streamline Tony’s marketing efforts and increase his sales through a re-designed website and logo. Check out metromillworksabq.com and see how it turned out!
- Tony says that right now breweries are popping up all over in his community, and his new logo fits right in with them and their style, creating the opportunity for him to secure a new sale and enabling him to give a great first impression.
Current Goals For Metro Millworks
- Current goals for Tony and Metro Millworks is perfecting their process of turning their raw materials into a usable product.
- George Nakashima is one of Tony’s inspirations when it comes to his desire to provide raw materials in their natural form.
Contact Metro Millworks!
www.metromillworksabq.com
@metromillworks
505.503.7009
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