Rustic Designs Barrie: Angelo Papania
This week we are shouting out Angelo Papania from Rustic Designs Barrie. What started as a hobby prior to COVID has since turned into a full-time business. After being laid off Angelo has decided to bet on himself, his passion for woodworking, and his incredible designs.
Rustic Designs specializes in custom rustic and farmhouse-style furniture. A unique aspect of Angelo’s company is that they use digital renderings. This has been an amazing way for customers to make changes prior to approval and visualize the final product.
Branding and Community
Another strength for Rustic Designs is their social media presence. Angelo truly embodies many of the important aspects of not only branding, but also community and personability. Scrolling through the Instagram feed you’ll see every aspect of the design process. There are behind-the-scenes photos of work in progress, digital renderings, finished designs, and most importantly, great splashes of personality that let you get to know the person behind the brand.
The Woodpreneur Method is all about Branding, Community, and Sales. We always say that as business owners, we need to put our effort into the branding and the community, to earn those sales and that is exactly what Angelo is doing with his profiles.
Another crucial thing that Rustic Designs need to be applauded for is the willingness to connect with other woodpreneurs in groups, and put themselves out there!
The Person Behind the Brand
Before looking into Rustic Designs for this series I could have told you that Angelo made beautiful furniture. From their Instagram alone, that morphed into a sense of friendship and camaraderie. I’d see a post about drinking coffee and then heading to the workshop and think “Oh, that’s me every morning!” The snapshots of life outside the workshop perfectly complement the feed and give a feeling of community, personality, and approachability.
Another aspect of the Instagram I personally enjoyed was the before and after pictures. There is a range there since Rustic Designs features pictures of digital renderings vs. the finished product as well as before and after pictures of the spaces that the products are going into keeping each post feeling fresh but also highlighting the work in a really smart way.
Want to see more stunning work from Rustic Designs? Check out their socials below!
Website:
Facebook:
Instagram: